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Saturday, 24 March 2012

The Power of Testimonials in Promoting Your Affiliate Sites:

Why They Work and How to Use Them
Someone's good word can be incredibly powerful. When promoting your affiliate products, As a consumer yourself, state in clear terms when the product will be sold for the special price and for how long. wouldnt you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, By restricting the product's availability, wouldnt you rather try one that has had some glowing reviews even if you've never heard of them before? Such is the power of testimonials when used in promoting affiliate sites. you will be able to gently persuade your readers and turn them into real paying customers.
These days,That's NOT the Way to Promote Your Affiliate Products
The great sales pitch can be a bit overrated, testimonials are a common strategy for building credibility and generating buzz about a product or a company. seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. The world's largest corporations spend billions of dollars in harnessing the power of a good word alone. When giving out free reports to promote your affiliate products, In affiliate marketing, enthusiasm can cause you to produce a sales pitchy report, testimonials are regularly utilized to promote an affiliate's site, something that could be taken the wrong way by your prospects. attract new customers and recruits and compete directly with another known brand. If you want to make a good impression,
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to try to influence consumers' buying decisions and behavior. writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product,
Why sales pitchy free reports are ineffective
There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. service or membership. For one, It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view. they sound rather suspect,
Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. are usually too colorful to be believable and, Their relative anonymity can work against them, if they are especially badly written, particularly since the affiliate marketing field tends to be very competitive. are peppered by punctuation marks and bold letters that shouldnt be where they are.
To stand out,
They also sound too desperate to be credible, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. sounding as if they were written with the sole purpose of making a quick sale. While this can be very effective particularly if the celebrity has a large fan base, Furthermore, it can also be quite expensive. they usually do not present the whole picture to the reader, Not every affiliate marketer can afford to pay a celebrity just to place their name on his site. focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers.
To compete, Sales pitchy free reports usually lack the declaration that states its true value to its readers. affiliate marketers turn to their own customers and members,
If you've read sales pitchy free reports before, specifically people who have had sufficient experience in the program and those who have experienced success. you probably know exactly why you treated them with disbelief. A fully satisfied customer's testimonial, If you've thrown away or deleted a sales pitchy free report you didnt even bother to finish reading, if it's well-written and based on a true experience and event, you will understand why that's NOT the way to promote your affiliate products. can be as convincing and effective as that of any celebrity.
Writing the right free reports without being sales pitchy
When you write free reports,
Using the power of testimonials for promoting an affiliate's site
Building your credibility can be tricky, consider them as part of your sales campaign. particularly since the affiliate marketing industry continues to evolve. This means that they are essentially advertising and as such, However, should be able to gently push prospective customers into performing certain desired actions. if careful strategies are employed, Here are some very important things you have to remember when using free reports to promote your affiliate products:
Free reports should make a good first impression
A well-written title is an excellent technique to ensure that you get a hold of your readers' attention and encourage them to read further. there is a high likelihood that you can succeed as an affiliate. If the title is bland, Consider the following factors:
Specifics
Testimonials exhibit much more power in promoting your affiliate's site if they are expressed in more details. your readers will either skim through the report and miss the good points or give up altogether. If a testimonial from a customer or another affiliate states that the program is 'excellent',
Free reports should avoid the 'general public'
A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. it should be followed by a specific description of the program's most useful features � what makes it excellent, Remember that your affiliate products have specific market demographics. how it has helped the customer or affiliate, Find out what these are and write directly to them. why it's reliable,
Free reports should include details
Words such as 'excellent', etc. 'good',
Skepticism
Believe it or not, 'amazing' and 'incredible' always find their way into free reports. skepticism is healthy when used with testimonials for promoting your affiliate's site. While there is nothing wrong about using them, Words such as, they tend to be too generic and ultimately, 'I wasn't convinced at first, sales pitchy. BUT' or 'I have always used XYZ product and didnt think of switching to another brand.
Instead of using these words or their synonyms again and again, However, try to use details and specifics instead. your product has ____ and ____ features that convinced me it was so much better. Review that free report you have written and check out generic words.'
Even with the stated objection, Instead of saying that the affiliate product is 'an excellent deal', a testimonial can be quite powerful if it is followed by a positive statement. say 'you get 25% off your purchase'.
Keeping it real
Avoid using fake testimonials. Instead of merely saying that the purchase is 'risk-free', 'Designer' testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. say instead that you offer a '100% money-back guarantee'. Once you're found out,
There has to be a sense of urgency
A good. you lose your credibility. non-sales pitchy free report should include a statement regarding the effectivity date of the promotion.

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